Hi everyone,

As our logistics company expands its jumbo fleet across Ontario this year, we are debating whether to give our individual rigs unique truck names to boost driver morale.

It feels like a mammoth task to name fifty different vehicles, but we want to project a stellar and personalized image to our clients.

Have you found that a Sirius naming convention—like using the names of constellations or historical explorers—helps with brand recognition on the highway?

I’m looking for something unforgettable that doesn't feel like "llama drama" for the administrative team. Your feedback on corporate branding is appreciated.