Hi everyone,

I'm looking for advice on hiring a reliable SEO expert for my growing website. I want someone who understands keyword research, on-page optimization, technical SEO, and link building. There are so many freelancers and agencies claiming results, but it's hard to know who is truly experienced.

What qualities, certifications, or past results should I look for when choosing an SEO expert? Also, how do you measure performance and ROI effectively? I value practices. Please share your insights and guidance today from your experience in the industry if possible. I appreciate all helpful responses here today.