Firms that analyze buying Intent Data Bank can see which leads are most promising by examining online behavior to predict interest. B2B intent data may include searches, website visits, and knowledge engagement so the firm may thus see which prospects, as compared to others, are actively researching products or services that would likely compete with theirs. When companies have this information, they are able to remedy their targeting and personalization targets toward leads that would be most likely to convert.
Through an intent data bank, companies can segment prospects accordingly so that their sales force targets those prospects that demonstrate a higher level of intent. For example, if a prospect is always on a research spree of a certain solution, then it would make sense for an intent data bank to prioritize that opportunity versus others that may not be viewed with such intent. This optimizes lead generation and streamlines the sales process.
Using B2B Intent Data also allows businesses to know which opportunities are ripe for upselling or cross-selling based on a candidate's current interests. With the experience gained from the data derived from their intent, businesses, while optimizing their marketing and selling processes, can, subsequently, realize higher conversion rates and revenue.

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