Publish the cost structure of your premium subscription
On the app-store it says there are in-app purchases. Some searching reveals it must be that "premium" subscription that offers a couple of advanced features. But I couldn't find the price structure. Normally I'd dismiss any app that has in-app purchases listed, especially if the description doesn't explicitly refer to them, and I bet many other users feel the same way. So how about adding that info in your app description.
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Steve G commented
I too can't find the subs rates anywhere, so I'm assuming it's quite pricey? Also some parts of this don't seem to have updated for some time!
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Tara Jean commented
I will agree. I am having a lot of trouble finding pricing but I am brand new so that could be it. I just Googled it & found it.
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Steve Vaitl commented
When I can't find the cost of a purchase listed without hitting the "purchase" button, I very rarely purchase that item. To me that says we want something from you before we let you buy our item. You have a great app, don't cheapen it with marketing tactics like that. The other alternative is to go with a "Pro" version as previously suggested.